Hi, I’m Justin. I’m the Square Guy.

I help people with their Squarespace websites.

Maybe something isn’t working. Maybe your site isn’t showing up the way you’d like in Google or ChatGPT. Maybe you want to make some changes and aren’t quite sure how. Or maybe you just need someone who knows Squarespace to take a look.

That’s what I do.

Learn more
A man with brown hair and a beard sits cross-legged, smiling at the camera. He is dressed in a dark blazer, white shirt, gray pants, and dark shoes.
A collage of logos from Alaska Airlines, Red Planet, TED, Martha Stewart, Marvel, Visa, Lowe's, Target, Gap, CNN, and three horizontal bars.

Selected highlights

  • Architected investor decks and strategic narratives that supported $300M+ in capital formation, including Lottery.com’s path to IPO.

  • Designed the very first airline app for Alaska Airlines and the very first news app for CNN, helping shape the earliest mobile product patterns in both travel and news.

  • Built brands, products, and digital systems that were meant to be used — not just admired — across hospitality, media, retail, travel, and venture-backed businesses.

  • Directed the multinational rebrand and experience system for Red Planet Hotels, spanning 100+ hotels across Asia and Europe.

  • Helped launch foundational mobile products for HBO GO, TED, Target, Visa, TOMS, and Martha Stewart.

How I work

I am not an agency, and I am not interested in adding process for the sake of it.

I stay close to the work, get to the real issue quickly, and focus on what can actually be clarified, built, tightened, or moved forward.

A lot of people in this world are good at language, meetings, and borrowed certainty. That is not what I do. I’m most useful when the business is real, the stakes are real, and what’s needed is sharp thinking that turns into usable assets, better decisions, and stronger execution.

I care about the emotional core and real value of a project. That is usually where the strongest story lives — and where the most useful work starts.

What’s a good fit

This work is a good fit if you value clarity, honesty, and useful output over hype, performance, or generic advice.

It is probably a fit if you are building something real, the stakes matter, and you want help turning complexity into a stronger story, sharper positioning, and decisions the company can actually move on.

It is probably not a fit if you want vague strategy, empty validation, or someone to sit in the room and sound smart without making anything better.